Traffic Exchanges and tracking
Traffic exchanges work but like any other advertising medium; traffic exchange campaigns require testing, trialling and constant refining to really reap the benefits from this free advertising resource.
There are many variables to track with Traffic Exchanges including advertising effectiveness, delivery of hits and uniqueness of hits. Regrettably not all Traffic Exchanges are created equal and you need to know that your ads are being viewed by a variety of real interested people.
If for example, you know that you are surfing two traffic exchanges and getting some sort of response for every 100 page views at one exchange and nothing at another with the same advertisement then you need to seriously review the Traffic Exchange that you’re using, it’s not necessarily ineffective, but you need to review your advertising strategy there and try something else.
I am a member of over 100 Traffic Exchanges and surf twenty of these regularly, I constantly review their performance and compare my ranking to Traffic Hoopla’s – if one traffic exchange begins to under perform, I review my advertisements and if it still under performs I cut back my surfing there and replace it with one of Traffic Hoopla’s recommendations.
The review and tracking process is an absolute essential part of using Traffic Exchanges, you really need to be constantly refining and updating your advertisements and monitoring an ad’s effectiveness – it is possible to split test two squeeze pages and track them across a variety of exchanges to see what works best.
I have found Pro tracker plus to be an excellent tracking device that gives me maximum flexibility with all my advertising and I highly recommend it.
You can track multiple campaigns and review clicks actions and sales on each Traffic exchange that you use, it has split testing functionality, an excellent training area and even allows you to track PPC (Pay Per Click) campaigns.
Pro tracker Plus has a free version that is worth trialling and experimenting with and once you’ve mastered it, I recommend that you upgrade to Pro Membership and get the full benefit of its services to really track the effectiveness of your Traffic Exchange advertising efforts
Try Pro Tracker Plus here
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